Lexy, read differently

Context

Period

April to June 2019

Client

School project

Software

Figma, Miro, Google Suites, After Effects

Team

Marie Jollivet (also product design student)

Role

Product design

Starting point

Both thinking that reading had a lot of benefits, we did some monitoring on the relationship french had with this activity.

What stood out:

french have never read as much as now because reading is more and more accessible thanks to education, e-books and and the public libraries.

but a study from the Centre national du livre (national book center) shows that:

"‍63% of french would like to read more‍‍"

Reading books appears to be the second priority of the surveyed persons, if they had more free time. Interested by those statistics, we tried to figure out why so many people don't achieve to read as much as they would like. We did some monitoring and several user interviews.

What stood out:

Reading seems unaccessible. It seems to take a lot of time and effort. It's hard to know where to start.

There are too many distractions, reading books requires focus, it's hard to stick on a text when there are so many entertainment alternatives.

Thanks to our research we defined the problem we wanted to solve. Both thinking that reading had a lot of benefits, we did some monitoring on the relationship french had with this activity.‍

Our problematic:

‍"How to help people achieve their reading goals in a world where it is so easy to get distracted from them ?"

Process

Personas

To answer our problematic we defined three personas based on our user interviews.

For us, it was important to also design for the persons who already read lot, since they are an important source of revenue for the book industries. Thinking about the business possibilities behind our service, we made another persona, a bit less usual, for the Hachette publishing house :

‍We believed that our service could interest a big publishing house like Hachette regarding its goals.‍

Monitoring

We did a lot of monitoring on reading to imagined powerful features. We especially based ourselves on two books: The power of habits and Ten days to Faster Reading. Those books helped us to have a better understanding of how to create reading habits and manage your goals.

We then selected and organized our features through card sorting.

‍We decided our service to be a mobile application, since we imagined features like blocking other application's notifications for more focused reading sessions.‍

Tree structure